Matt has an extensive background in marketing with more than 30 years of experience using nearly every marketing medium.
Matt first embraced the fundamentals of advertising during a 15-year career in the television industry. He wrote and produced more than 1,000 television commercials and promotional announcements. He has also won numerous awards for creativity including local, regional and national Addy Awards and a Gold Medallion for radio creative from ProMax, the national trade association for broadcast marketing professionals.
Now, Matt is a Certified Google Ads individual and a sought-after international trainer in Google Ads and Google Analytics. In the past two years, Matt has taught thousands of individuals, agencies and business owners how to use Google Ads in more than two dozen cities across North America. People also benefit from Matt’s expertise by listening to the popular podcast, “Search Talk Live” which Matt co-hosts.
His company, ROAR! Internet Marketing, routinely achieves conversion rates for Google Ads that are twice as high as the national average.
Matt is also the inventor of Smylelytics, a new platform that translates website performance data into enjoyable and easy-to-read photographs.
There’s only one topic that is out of bounds during Matt’s coaching – the performance of the Philadelphia sports teams.
Matt was born and raised just outside of Philadelphia, and now resides in Winter Springs, Florida. He is a graduate and active alumnus of the University of Central Florida.